We bring your stories to life – To be seen, heard, and felt
Sonaga assists museums, companies, and organizations in creating engaging and modern experiences for their visitors.
Whether it’s exhibition design, media production, or technical solutions, we ensure that ideas become reality – in a way that is both creative and practical. From our base in Umeå, we work with clients across all sectors of the experience industry throughout Sweden and Europe.

About Sonaga
Sonaga Inc. was founded with the vision of combining creativity and modern technology to create experiences that engage and inspire. We bring nearly two decades of experience from virtually all areas of the experience and media industry into the company.
Over the years, we have worked with both small local businesses and large national and international organizations – always with a focus on user experience, quality, artistic excellence, and innovation.
We are based in Umeå and are especially passionate about developing the experience industry and cultural sector in northern Sweden, while also working with clients across other parts of Sweden and the rest of Europe.
Sonaga ♡ Modern Technology
So whether it’s exhibition design, media production, sound and lighting technology, digital communication, AV systems, or digital signage, we are here to help. With our extensive experience, we know how to balance advanced technology with smart, sustainable solutions.
We have close, well-established collaborations and partnerships with many of the leading manufacturers within interactive and immersive technology in Europe as well as the rest of the world. This allows us to also act as a reseller and/or installer for the majority of your technical needs.
Among other things, we can offer one of Northern Europe’s widest selections of, for example, directional speakers, media players and exhibition technology – with the possibility of purchase via procurement systems and/or e-invoice for the public sector and Swedish companies.
Among the manufacturers of directional speakers and exhibition technology we currently collaborate with directly, we can mention Akoustic Arts, Molitor Berlin and Panphonics.
We can also, via our European and Nordic partners, offer products from among others Audfly, Waves System, Holosonics, Losonnante, and Ecler – to name just a few. New partnerships and distribution agreements are established every week!
We are also partners with many manufacturers and distributors of AV technology and digital signage. In total, we can today offer equipment from over 50 European and international manufacturers. Among these are well-known brands such as Brightsign, Siemens, AUDIOropa and MOXA.
We promise you a price guarantee on the Swedish market for standard pricing and can often, thanks to our direct partnerships with the manufacturers, offer generous discounts for larger orders!
Our vision is to simplify for Swedish organizations and companies based on the legal requirements in Sweden regarding, for example, direct procurements, public tenders and/or e-invoicing.
During the spring, we plan to launch a separate website to further simplify this process but until then, just get in touch with us directly and we’ll get back to you with a quote as quickly as we possibly can.
Our philosophy is that technology should feel natural and intuitive, yet memorable for the user. Get in touch today and we’ll help you move forward with your next project!
Our Services

Who is behind Sonaga?

Behind Sonaga is Pierre Dackmo, an experienced producer, project manager, and technician who has worked for nearly 20 years in the culture, communication, and IT sectors.
For many years, Pierre was the technical producer at the Women’s History Museum in Umeå, where he was responsible for developing and implementing technical solutions for exhibitions and visitor experiences across a wide range of exhibitions.
He has also worked as a digital project manager at Gullers Grupp and a digital specialist at the Swedish Migration Agency, as well as running the recording studio Zebra Studios in Umeå and the production companies Älvnära Media and Zonkey Media.
Over the years, Pierre has collaborated with a variety of organizations, both large and small. Among them are National Geographic, VK Media, NTM Media, Umeå Municipality, Hildur, the Swedish National Agency for Education (Skolverket), the Swedish Agency for Work Environment Expertise (Myndigheten för arbetsmiljökunskap), Umeå University, Chili Media, Make Equal, and FATTA.
With a practical and versatile background, Pierre—through Sonaga—offers experience and reliability to bring ideas to life and create engaging experiences.
Our Crew
Over the past decades, Pierre has built a vast network of some of Sweden’s leading creative and technical experts. Through Sonaga, this network becomes yours as well.
No matter what expertise your project requires, we will make it happen. Among our employees and subcontractors, you will find the following experienced specialists:
- AV, sound, and exhibition technicians
- Lighting technicians and lighting designers
- Exhibition designers
- Graphic designers
- Scenographers and prop makers
- Sound designers
- Songwriters and music producers
- Photographers specializing in still photography, film, and 3D
- Editors for film and media
- 3D artists and game developers
- Programmers and IT consultants
- Copywriters and communication specialists